Bright News

2024 Heart of Gold Gravel Race Festival: Vendors, Food, Live Music and More

Saturday, October 5
Eric Rood Administration Center
Nevada City

Pedal Power Becomes People Power

Two courses, one goal – raising awareness and money for teen mental wellness 

Hundreds of experienced bike riders – many from the Bay Area and Southern California – will compete in the third annual Heart of Gold, which starts at 8 a.m. and finishes at the Rood Center. 

Whether you are competing, supporting a rider or just enjoy a good time, the post-race festival will feature food and vendor booths and help improve the lives of young people.

Teens are faced with so many challenges, from anxiety and depression to bullying and loneliness. There are great programs and services to support children and young adults in Nevada County, 

The county also offers many recreation opportunities that have a significant positive impact on teen well-being and our community. The county is a bustling hub for recreation – from spectacular hiking and biking trails to stunning rivers and swim holes and adventurous camping and rock-climbing experiences. So, sign-up and become a vendor, celebrate the Heart of Gold and support young people in our community. The deadline to register for all vendors is October 1.


  • Retail Vendors: $75 All retail items including gear, crafts and mass-produced wares. 
  • Educational Booth: $50 For education-only booths offering free handouts, brochures, and displays. No sales.
  • Interactive Activity Booth: $25 Interactive activities are highly encouraged for this event. We are aiming to educate and inspire attendees about the importance of teen mental health through hands-on demonstrations and activities. No sales.

Juried Selection

This is a juried event. Submitting a application does not guarantee acceptance. You will be notified via email of your acceptance. Credit card payment is processed automatically upon submission of your application. If you are not accepted, the payment will be refunded to you.

Booth Regulations

  • 10×10 space
  • Power is not provided. Battery power only (no gas generators).
  • Set up: 10 a.m.
  • Break down: 4 p.m.

Vendor Requirements

Resale license. This is required for Retail Vendors to complete the online registration. For more information on acquiring a resale license see Be aware that it can take two weeks from submitting your application to receive your license.


Prior to October 1, your fee, minus 50% for processing, will be returned.
After October 1, no refunds will be granted, unless related to county-wide COVID event restrictions and/or fire event.


Cassie Robertson

Julia Morton